Music Video Treatment

Props

- Car
- Chefs uniform
- Oxygen Mask
- Make up

We wanted to use minimal props to reflect the minimalistic style and genre of our track, but also to show the plainess of our character. The make up will be used for when the protagonist is hit by a car, to show not only the emotional aspect regarding the deterioration of her life, but also the physical aspect too. In conjunction with the make up, we will need someone to be driving the car , however the driver will not be shown, to further enhance the enigma. We also don't think there is any relevance in showing the driver, as the story is not based around her accident. The oxygen mask is to represent the critical condition she is in in hospital. Again, this is to reinforce the physical aspect as well as the emotional aspect. The chefs uniform has only been a part of the props list since our final storyboard, as at first we were not going to include this part. This is to make it look more realistic, and to portray her profession. Although we want to create an enigma throughout the video, we want this aspect to be obvious to the viewers, as we don't want them to be totally confused throughout the video.

Lighting

 The lighting in this video is something we feel will allow the audience to empathise with the protagonist at certain times. The majority of the video will be shot outside, and so the lighting will not be altered in any way, as we purposely made the setting outside- due to our focus group feedback and storyline events. The parts that are shot inside will have altered lighting. We wanted the general feeling inside to be that the character feels trapped- and so will show this through dim lighting and shadows. In the room that is featured in the chorus, we will have dim lighting and shadows for when the character lip syncs- to emphasise the feeling of claustrophobia or the feeling of being trapped.

- The costumes and actors have already been discussed on the last post- as well as the reasoning behind our choices.


Synopsis

The music video is based around a female protagonist who takes her life for granted. In the video, the audience are 'allowed' an insight to her life, to watch how the lyrics of the song relate to her life. In the video, there will be many underlying messages which have been disguised as an enigma, because we wanted this aspect of Goodwin's criteria to shine through, as we think it's effective to keeping an audience hooked. There are several events that will occur to emphasise her lack of gratitude for what she has. The video starts off with her running through different locations, where she is clearly unsure of her surroundings. She then suffers a car accident and gets sent to hospital, this is where the enigma begins as the audience are not sure whether she is in a coma or dead. The camera zooms into her head and a flashback of her day is shown. We see her working in a restaurant and being constantly taunted by her peers, then she is meeting up with her boyfriend and her friends. We wanted this part to lure the audience into a false sense of security; making them think that everything in this girl's life is perfect, however, she soon suffers a breakup with her boyfriend and the audience sees how she deals with the 'stress' in an unconventional way. Instead of opening up to someone, she finds a room in which she can express herself freely and deal with her emotions. In this room, she hallucinates and can't handle the truth that is being thrown at her, so she runs and runs until she can't breathe, which is where the storyboard begins again, with her being run over. The video ends with a close up shot of her eyes opening, so the audience are relieved partly of their enigma, but leaves them wondering whether or not this was a dream or reality.