Artist Biography

Artist Name: Elektra
We have decided on this name because we wanted it to reflect the protagonist's personality as well as relating it to the genre. Our track is a hybrid genre made up of indietronica and alternative dance, and the artists belonging to alternative dance seem to use one name for their artist name. The indietronica artists are mixed, with some using a full name and some using one name. We came to an overall decision to use just one name. The character in our video is female, who is quite strong minded but passive when she needs to be. We wanted a name that reflected this as well as the genre. A few suggestions were Elektranite, Elektra Knight, Elektra Storm and Tempest- which would have been intertextuality due to the famous Shakespeare play. Elektra means shining, bright and radiant. This reflects the genre as alternative dance tracks tend to be upbeat, but at the same time contradicts the plot of our story- as she is not happy.

Birth date: 6th August 1990

Albums/singles: It's Okay, Regrets, This Is The End, In Denial, If You're Happy, New Wave, Doors, F5, Delete, Oh La La.

Record Company: Charlemange

Background: Elektra- real name Louise Kaya. Louise was born in London in 1990 and started to make songs from the age of 16. Elektra is not a mainstream artist and is defined as a singer/songwriter. Louise previously worked in a restaurant, and in several interviews has discussed how her music has been influenced by her roots and her past. At the age of 12 she was admitted to hospital after being involved in a car accident.