Initial Ideas for Digipak

In this video, me and my group discussed our ideas for our digipak. We based our ideas on the audience research we had previously done. In the discussion, we thought that our digipak should reflect the actual music video in order to maintain some continuity. Another suggestion was to incorporate the mood of the character into the digipak, so to use black and white colours to not only reflect her mood and feelings, but the colour of the 'room' she feels liberated in. The font should also reflect the character as well as the genre, for example, the font used on La Roux' album reflects the type of character she is but also the genre of the music- alternative dance. Therefore later on in our project we will use the site 'dafont.com' to find a suitable font for our front cover of our digipak. Lastly, there was an idea of mixing new and old to create a unique front cover different to other artists in our genre. The rest of the group agreed our front cover should be different, but that it would be difficult to incorporate 'old' into our digipak because of the modernistic setting our music video is in.