In this video we summarise which fonts we are going to use and which ones we have decided to dismiss- the sound isn't great quality so we have summarised in writing above the video what the general discussion is about.
Wednesday, 7 November 2012
Ancillary Task- Fonts
Advert flat-plan drafts
This is the second first draft that Rabia and Gamze did. It mirrors the first one in some ways, but as you can see from the video below, we have decided which one we will use.
In this video, we discussed our advert ideas as a group so as we could evaluate eachother's idea's and decide on which idea we were going to use for our final advert. I briefly explained mine and Priya's idea, which was to play on the lyrics "Tie my hands up to a chair"- and so have an image of the main character with her hands tied up. The rest of the group agreed that this would be a good idea to include, as well as the idea of having a website at the bottom to attract our target audience of 16-24 year olds. Gamze and Rabia's idea was based around a similar idea, but the background should be of wallpaper with the lyrics on reflecting our final storyboard. Initially I wasn't sure about this idea, but after we had a further group discussion we came to the conclusion it would be a good idea for the advert to reflect the music video, and so should contain key aspects of our music video. The group disagreed with mine and Priya's idea of including the open door, however we all agreed that it would be difficult to use this image with the other images on our advert because of the difference in lighting. We all agreed on having the same font as the digipak, and so we will go ahead with idea two- as it puts all of our ideas together.
Digipak flat-plan
1.
2.For the front cover of our digipak, we had two different ideas within our group, and at first we couldn't decide which one we wanted to go with. We asked the two other members of our groups what they thought, as well as other students in our class. The majority went for idea two, which is why we have decided to use that one. We felt as though idea one was too vague and lacked any eye-catching features. We also thought as though the other idea was more sophisticated and creative, as well as having an actual photograph of the artist on the front cover. We devised this together as a group, with Priya doing the illustration. We thought that after looking at digipak's similar to our genre, we should have the images inside relating to our story but at the same time maintaining our enigma. The four sections of our digipak all reflect the storyline and genre of the track.
Lip Syncing Practice
Artist Biography
Artist Name: Elektra
We have decided on this name because we wanted it to reflect the protagonist's personality as well as relating it to the genre. Our track is a hybrid genre made up of indietronica and alternative dance, and the artists belonging to alternative dance seem to use one name for their artist name. The indietronica artists are mixed, with some using a full name and some using one name. We came to an overall decision to use just one name. The character in our video is female, who is quite strong minded but passive when she needs to be. We wanted a name that reflected this as well as the genre. A few suggestions were Elektranite, Elektra Knight, Elektra Storm and Tempest- which would have been intertextuality due to the famous Shakespeare play. Elektra means shining, bright and radiant. This reflects the genre as alternative dance tracks tend to be upbeat, but at the same time contradicts the plot of our story- as she is not happy.
Birth date: 6th August 1990
Albums/singles: It's Okay, Regrets, This Is The End, In Denial, If You're Happy, New Wave, Doors, F5, Delete, Oh La La.
Record Company: Charlemange
Background: Elektra- real name Louise Kaya. Louise was born in London in 1990 and started to make songs from the age of 16. Elektra is not a mainstream artist and is defined as a singer/songwriter. Louise previously worked in a restaurant, and in several interviews has discussed how her music has been influenced by her roots and her past. At the age of 12 she was admitted to hospital after being involved in a car accident.
We have decided on this name because we wanted it to reflect the protagonist's personality as well as relating it to the genre. Our track is a hybrid genre made up of indietronica and alternative dance, and the artists belonging to alternative dance seem to use one name for their artist name. The indietronica artists are mixed, with some using a full name and some using one name. We came to an overall decision to use just one name. The character in our video is female, who is quite strong minded but passive when she needs to be. We wanted a name that reflected this as well as the genre. A few suggestions were Elektranite, Elektra Knight, Elektra Storm and Tempest- which would have been intertextuality due to the famous Shakespeare play. Elektra means shining, bright and radiant. This reflects the genre as alternative dance tracks tend to be upbeat, but at the same time contradicts the plot of our story- as she is not happy.
Birth date: 6th August 1990
Albums/singles: It's Okay, Regrets, This Is The End, In Denial, If You're Happy, New Wave, Doors, F5, Delete, Oh La La.
Record Company: Charlemange
Background: Elektra- real name Louise Kaya. Louise was born in London in 1990 and started to make songs from the age of 16. Elektra is not a mainstream artist and is defined as a singer/songwriter. Louise previously worked in a restaurant, and in several interviews has discussed how her music has been influenced by her roots and her past. At the age of 12 she was admitted to hospital after being involved in a car accident.
Tuesday, 6 November 2012
Initial Ideas for Digipak
In this video, me and my group discussed our ideas for our digipak. We based our ideas on the audience research we had previously done. In the discussion, we thought that our digipak should reflect the actual music video in order to maintain some continuity. Another suggestion was to incorporate the mood of the character into the digipak, so to use black and white colours to not only reflect her mood and feelings, but the colour of the 'room' she feels liberated in. The font should also reflect the character as well as the genre, for example, the font used on La Roux' album reflects the type of character she is but also the genre of the music- alternative dance. Therefore later on in our project we will use the site 'dafont.com' to find a suitable font for our front cover of our digipak. Lastly, there was an idea of mixing new and old to create a unique front cover different to other artists in our genre. The rest of the group agreed our front cover should be different, but that it would be difficult to incorporate 'old' into our digipak because of the modernistic setting our music video is in.
Thursday, 1 November 2012
Music Video Treatment
Props
- Car
- Chefs uniform
- Oxygen Mask
- Make up
We wanted to use minimal props to reflect the minimalistic style and genre of our track, but also to show the plainess of our character. The make up will be used for when the protagonist is hit by a car, to show not only the emotional aspect regarding the deterioration of her life, but also the physical aspect too. In conjunction with the make up, we will need someone to be driving the car , however the driver will not be shown, to further enhance the enigma. We also don't think there is any relevance in showing the driver, as the story is not based around her accident. The oxygen mask is to represent the critical condition she is in in hospital. Again, this is to reinforce the physical aspect as well as the emotional aspect. The chefs uniform has only been a part of the props list since our final storyboard, as at first we were not going to include this part. This is to make it look more realistic, and to portray her profession. Although we want to create an enigma throughout the video, we want this aspect to be obvious to the viewers, as we don't want them to be totally confused throughout the video.
Lighting
The lighting in this video is something we feel will allow the audience to empathise with the protagonist at certain times. The majority of the video will be shot outside, and so the lighting will not be altered in any way, as we purposely made the setting outside- due to our focus group feedback and storyline events. The parts that are shot inside will have altered lighting. We wanted the general feeling inside to be that the character feels trapped- and so will show this through dim lighting and shadows. In the room that is featured in the chorus, we will have dim lighting and shadows for when the character lip syncs- to emphasise the feeling of claustrophobia or the feeling of being trapped.
- The costumes and actors have already been discussed on the last post- as well as the reasoning behind our choices.
Synopsis
The music video is based around a female protagonist who takes her life for granted. In the video, the audience are 'allowed' an insight to her life, to watch how the lyrics of the song relate to her life. In the video, there will be many underlying messages which have been disguised as an enigma, because we wanted this aspect of Goodwin's criteria to shine through, as we think it's effective to keeping an audience hooked. There are several events that will occur to emphasise her lack of gratitude for what she has. The video starts off with her running through different locations, where she is clearly unsure of her surroundings. She then suffers a car accident and gets sent to hospital, this is where the enigma begins as the audience are not sure whether she is in a coma or dead. The camera zooms into her head and a flashback of her day is shown. We see her working in a restaurant and being constantly taunted by her peers, then she is meeting up with her boyfriend and her friends. We wanted this part to lure the audience into a false sense of security; making them think that everything in this girl's life is perfect, however, she soon suffers a breakup with her boyfriend and the audience sees how she deals with the 'stress' in an unconventional way. Instead of opening up to someone, she finds a room in which she can express herself freely and deal with her emotions. In this room, she hallucinates and can't handle the truth that is being thrown at her, so she runs and runs until she can't breathe, which is where the storyboard begins again, with her being run over. The video ends with a close up shot of her eyes opening, so the audience are relieved partly of their enigma, but leaves them wondering whether or not this was a dream or reality.
- Car
- Chefs uniform
- Oxygen Mask
- Make up
We wanted to use minimal props to reflect the minimalistic style and genre of our track, but also to show the plainess of our character. The make up will be used for when the protagonist is hit by a car, to show not only the emotional aspect regarding the deterioration of her life, but also the physical aspect too. In conjunction with the make up, we will need someone to be driving the car , however the driver will not be shown, to further enhance the enigma. We also don't think there is any relevance in showing the driver, as the story is not based around her accident. The oxygen mask is to represent the critical condition she is in in hospital. Again, this is to reinforce the physical aspect as well as the emotional aspect. The chefs uniform has only been a part of the props list since our final storyboard, as at first we were not going to include this part. This is to make it look more realistic, and to portray her profession. Although we want to create an enigma throughout the video, we want this aspect to be obvious to the viewers, as we don't want them to be totally confused throughout the video.
Lighting
The lighting in this video is something we feel will allow the audience to empathise with the protagonist at certain times. The majority of the video will be shot outside, and so the lighting will not be altered in any way, as we purposely made the setting outside- due to our focus group feedback and storyline events. The parts that are shot inside will have altered lighting. We wanted the general feeling inside to be that the character feels trapped- and so will show this through dim lighting and shadows. In the room that is featured in the chorus, we will have dim lighting and shadows for when the character lip syncs- to emphasise the feeling of claustrophobia or the feeling of being trapped.
- The costumes and actors have already been discussed on the last post- as well as the reasoning behind our choices.
Synopsis
The music video is based around a female protagonist who takes her life for granted. In the video, the audience are 'allowed' an insight to her life, to watch how the lyrics of the song relate to her life. In the video, there will be many underlying messages which have been disguised as an enigma, because we wanted this aspect of Goodwin's criteria to shine through, as we think it's effective to keeping an audience hooked. There are several events that will occur to emphasise her lack of gratitude for what she has. The video starts off with her running through different locations, where she is clearly unsure of her surroundings. She then suffers a car accident and gets sent to hospital, this is where the enigma begins as the audience are not sure whether she is in a coma or dead. The camera zooms into her head and a flashback of her day is shown. We see her working in a restaurant and being constantly taunted by her peers, then she is meeting up with her boyfriend and her friends. We wanted this part to lure the audience into a false sense of security; making them think that everything in this girl's life is perfect, however, she soon suffers a breakup with her boyfriend and the audience sees how she deals with the 'stress' in an unconventional way. Instead of opening up to someone, she finds a room in which she can express herself freely and deal with her emotions. In this room, she hallucinates and can't handle the truth that is being thrown at her, so she runs and runs until she can't breathe, which is where the storyboard begins again, with her being run over. The video ends with a close up shot of her eyes opening, so the audience are relieved partly of their enigma, but leaves them wondering whether or not this was a dream or reality.
Casting
We felt as though the main character was a young adult who wasn't happy with life- which is why Priya was also a consideration. However, when picking a main character we had to consider their backgrounds and personalities. We felt as though Priya lacked confidence in front of a camera and so would affect the way in which she performed- leading to the story not being believable. We also thought that as Priya is the director, it would be far more practical if she was off camera, so she could watch and then tell us what to change in our performance. The reason as to why we overall decided I should play the artist was that I appear to be more confident than Priya, and I'm not the director, meaning I would be able to offer my opinion on how it looks, as well as acting as the protagonist. Ideally, the character will wear plain clothes to reflect the simplicity of the music- I own plain clothes so in that sense it won't be too difficult to create the artist. The most likely clothing will be jeans, possibly a T-shirt/jacket- as these are the ideas our target audience communicated to us.
This is a picture of Shakeel Mirza. Shakeel will play the secondary character/love interest to the protagonist. There were several other candidates we thought would be perfect for the role, but we decided on Shakeel as he is the closest to the group and so would be easy to work with. He was also in his own thriller opening, so we know he is not camera shy, and is confident regarding his acting skills. At first I wasn't sure, as I thought he would be busy with his own music video, but after discussing this with my group, we all decided it would be the easiest option, as he's only in two scenes, so it would only be one day's worth of filming. In terms of costume, we are going for a plain look, similar to the protagonists clothing. The two actors have to make a believable couple, and so by dressing in a similar style suggets they are the same class and age. Finally, Shakeel was in our focus group, so he is part of our target audience. By having a member of our target audience in our music video, it may appeal to our audience, as they can not only relate to the character but they can see the transformation that has taken place. There will also be extras in our video that play the protagonist's friends- those in mind are Sobia Jawaid, Rabia Jawaid, Rumaysa Baig and Gamze Kaya. Karuhn Nahar will also be used as the part of the protagonist's boss.
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