These are our focus group videos. Here, we discussed the ideas and themes regarding the track we have picked for our music video. We used people from our target audience (teens aged 16-18), and so it's an accurate representation of what they would like to see in it. We asked a variety of questions that would help us understand what our target audience may enjoy seeing in our music video. We were particularly interested in what genre they thought it was, as we have had the problem of defining it as one set genre, as it's a mixture of different genres. The results were pleasing, as they gave the same answer we did, and so this reassured us as to what ideas we could input.
We did our focus group in two parts. The first focus group consisted of four 17 year old females, and the ideas they communicated really helped us with our research. The main ideas they contributed was that the whole thing to be taken with a vintage camera, as well as the idea of a girl being depressed and unsure about her life. Possibly a love story involving a male character, and drug taking were two possible storylines we could include. They felt as though the lyrics made it more suitable for a narrative based performance, with hints of performance based narrative. Furthermore, in terms of star image, the girls decided that the artist in the video should be quite plan, perhaps with smudged lipstick reflecting the unstableness of her life currently. In terms of mise en scene, they felt a mirror would be appropriate for the protagonist to use, to show that she is reflecting upon her life and her recent actions in the music video. They feel as though the location should be a dark, isolated place as a connotation of pathetic fallacy- the dark room reflects her dark mood. Another possible location is a bathroom in a house, with the storyline here being that the protagonist has taken drugs or is hallucinating.
Our second focus group consisted of two 18 year old males and a 17 year old male. Their ideas were very different to the females- which was good, as it gives us much more scope to incorporate a variety of ideas into our music video. The main ideas were that it's possible a love story, but also it could be a story portraying conflict between two social groups or gangs. In terms of star image, they feel as though the protagonist should be male, and he should be wearing plain clothes such as chinos, which will reflect the simplicity of the lyrics but also how simplistic the story of the protagonist is. The location and setting was a topic that was a combination. A setting of exterior and interior would be ideal, as it would be creative and effective in terms of our music video. It would also reflect the narrative as well as the lyrics of the song. They felt the genre was indie or rock-electronica, as at times it sounds as though some of the notes have been made by a computer. Added with the research I have done of indie bands, this will help us identify who our protagonist is as well as what type of things to include in our music video. In order to enhance the feedback it would have been more effective if we had put the males and females together, as a possible debate could spark new ideas between the two genders and help us come to a final decision more easily.
I also asked members of my target audience on social networking sites such as Twitter and Facebook their opinions on the type of character and what they'd like to see in the music video. Here are the results:
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