Rough Cut Music Video & Feedback

This is a rough cut of our music video. It gives our target audience an idea of what our final music video will be like, however we first needed to recieve feedback from this draft. We asked three boys who were part of our target audience and explored four main areas- the narrative, genre, the MES and whether or not the meaning was apparent to them. The main feedback regarding the narrative was that it was mostly clear throughout, however there were some parts that were confusing to understand, and so we will take this on board and either refilm or edit the parts that are hard to understand. Another criticism was that we didn't really 'ease' the audience into the events that occured, however some parts such as the coma scene were easily understood.
The second area we focused on was the genre, and whether or not our music video reflected the track's actual genre. The feedback we recieved highlighted that our music video reflected the genre, and 2/3 of the males were able to correctly identify the genre of our track- which proves that we have selected appropiate material to use in our music video which reflects our genre of indietronica/alternative dance.
The third question focused on the use of MES and how well we have editted our music video. The food colouring effect seemed to be a key idea that our target audience thought was effective, as it actually looked like blood. This is really important to us because we wanted it to look as real as possible, or it would look too amateurish. The main criticism from all three males was the car accident. This scene was really difficult for us to film, as we didn't know how we could make it look realistic without actually performing a stunt. However, from our audience feedback we now know that speeding up the scene and possibly inserting a transition will make it look more professional and effective.
The final question focused on whether or not the meaning was apparent to the viewer, which in some ways was similar to the first question. The main ideas communicated to us was that the order of events were confusing. I spoke about this with my other group members and we agreed that if we work together to change the order of the events, it would work, and the meaning would become more apparent to our target audience.