This is our final advert. We have used several techniques to enhance the artist image and brand the artist. Through the use of reviews from trusted sources, we have not only made it more realistic, but have made it look as though it's reaching its target audience and more. The use of a website is a technique used to target our audience, because our audience is young adults. Young adults use the internet more than any other age group, so by using a website targets them and shows the music is aimed at them. The tour dates again enhances the star image, by making the artist look as though the debut album has kicked off her career, and she has tour dates coming up. The colour scheme matches the same one used on the digipak, as we wanted to remain continuity as well as reflecting the alternative dance and indietronica genre.
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