Evaluation Question 4

To conclude, I found iMovie the most convenient to use, as well as YouTube and Prezi. Prezi allows the audience to view however they wish, which means they have the power to refer back to particular sections of the presentation. YouTube, on occasion, is quite slow, meaning that meeting deadlines can become quite difficult, and uploading more than one clip at a time is virtually impossible. However, combined with iMovie, it is an ideal way for viewers to view clips and videos, as it's simple to use, and offers a variety of transitions for our music video.

Evaluation question 3

Evaluation Question 2

Evaluation Question One

Final A2 Music Video

Final Digipak

This is our final digipak. We have used images of the actual artist because we feel as though it promotes the star image of the artist, as well as making the artist recognisable. It also allows the audience to see what the artist looks like, further promoting her image. There is a 'red' theme running through the digipak which has been used to connote the powerful images conjured by the colour red, but also to show the 'Britishness'- also why we have used the phone boxes. It shows that she is very attached to her roots and a lot of influences in her music have come from her personal life and background. In terms of the relationship between the genre and the digipak, the name of the artist contradicts the plainness of the character, and the colours used reflect the abstract themes running throughout the indietronica and alternative dance genre

Final Advert

This is our final advert. We have used several techniques to enhance the artist image and brand the artist. Through the use of reviews from trusted sources, we have not only made it more realistic, but have made it look as though it's reaching its target audience and more. The use of a website is a technique used to target our audience, because our audience is young adults. Young adults use the internet more than any other age group, so by using a website targets them and shows the music is aimed at them. The tour dates again enhances the star image, by making the artist look as though the debut album has kicked off her career, and she has tour dates coming up. The colour scheme matches the same one used on the digipak, as we wanted to remain continuity as well as reflecting the alternative dance and indietronica genre.

Evidence of shooting & Behind the scenes

 

 

 

Rough Cut Music Video & Feedback

This is a rough cut of our music video. It gives our target audience an idea of what our final music video will be like, however we first needed to recieve feedback from this draft. We asked three boys who were part of our target audience and explored four main areas- the narrative, genre, the MES and whether or not the meaning was apparent to them. The main feedback regarding the narrative was that it was mostly clear throughout, however there were some parts that were confusing to understand, and so we will take this on board and either refilm or edit the parts that are hard to understand. Another criticism was that we didn't really 'ease' the audience into the events that occured, however some parts such as the coma scene were easily understood.
The second area we focused on was the genre, and whether or not our music video reflected the track's actual genre. The feedback we recieved highlighted that our music video reflected the genre, and 2/3 of the males were able to correctly identify the genre of our track- which proves that we have selected appropiate material to use in our music video which reflects our genre of indietronica/alternative dance.
The third question focused on the use of MES and how well we have editted our music video. The food colouring effect seemed to be a key idea that our target audience thought was effective, as it actually looked like blood. This is really important to us because we wanted it to look as real as possible, or it would look too amateurish. The main criticism from all three males was the car accident. This scene was really difficult for us to film, as we didn't know how we could make it look realistic without actually performing a stunt. However, from our audience feedback we now know that speeding up the scene and possibly inserting a transition will make it look more professional and effective.
The final question focused on whether or not the meaning was apparent to the viewer, which in some ways was similar to the first question. The main ideas communicated to us was that the order of events were confusing. I spoke about this with my other group members and we agreed that if we work together to change the order of the events, it would work, and the meaning would become more apparent to our target audience.