Many "song films" were produced by UK artists, so as they could be screened on TV when the bands were not available to appear live. The UK band 'The Kinks' made the first plot promo clips for a song. In the video, the layout is that of a comic book, for their song 'Dead End Street'. It also shows photo stills of the great depression as well as no lip sync, which was unusual at this time.
Mick Rock was a director for some of David Bowie's music videos, and he said "In all cases I waived any fee for their promotional usage. Nobody had any idea at the time that people would one day pay money for such things". David and Mick both underestimated how successful he would be, especially with such hits as Space Oddity and Life On Mars. He had to work on a tiny budget, but had total control on what he wanted to do with the music video. His promo Life On Mars was famous and recognisable because of two main aspects; the turqoise suit that Bowie made, and the make up rendered by glammeister.
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